Bela Virag is Managing Partner with Arthur D. Little. He is member of ADL’s global technology economics competence center and has been at the forefront of technological business model innovation for more than two decades now. The industry had to recognize CAPEX constraints and CAPEX dedication to must-have repairs, fiber build out, and to some extent 5G. But instead of stifling performance and service innovation, there are new attempts to once again change what it means to develop and provide telecommunication services. And these services are becoming richer each month! ADL has created a framework that helps understand how the value chain is being altered – again – and how carriers need to think hard who they are, and how they want to play.